MARKETPLACE METHODSell any house, in any market, in 10 days or less.
STOP REACTING TO THE MARKET AND START BUILDING IT.
The Marketplace Method transforms the traditional listing process into a modern, transparent system designed to create competition, urgency, and certainty for sellers. This book walks you through the complete Marketplace Method, showing you how to position a property, attract the market, concentrate buyer activity, and use competitive tension to discover true market value. You’ll learn the principles behind strategic pricing, transparent competition, seller control, and a defined timeline that moves buyers to act. The Marketplace Method gives you a differentiated approach to selling homes—and a powerful framework for becoming the listing agent sellers trust to lead them through any market.
Get the complete Marketplace Method playbook in a practical, step-by-step guide. Learn the principles, strategies, scripts, and systems for creating demand, building competition, and helping sellers achieve better outcomes.
The Marketplace Method Book + Course gives you a modern system for creating competition, urgency, and transparency around every listing. Built from more than $575 million in residential real estate sales, you’ll learn how to position a property to attract maximum attention, use pricing psychology to drive buyer activity, create a defined marketplace, generate and manage multiple offers, and lead sellers through the entire process with confidence.
The Marketplace Method isn’t about promising a specific price, it’s about creating the best environment for the market to discover a property’s value while giving sellers greater certainty, control, transparency, and speed. You’ll walk away with a differentiated listing strategy, a compelling reason for sellers to hire you, and a repeatable system designed to perform in any market.
Pre-order now to be among the first to receive the Marketplace Method Book + Course when it launches. Ships out starting 10/5.
Go deeper with the complete Marketplace Method experience. Includes the Marketplace Method Book + on-demand video training where Jonathan walks you through the system, explains how to implement each strategy, and shows you how to put the Method into practice in your business.
The Marketplace Method is a structured repeatable process for predictable results.
When you build a competitive marketplace around every listing, buyers complete, your sellers win, and you close faster, every time.
THE 4-STEPS
Without a clear strategy, you’re reacting to the market instead of leading it.
Without a strategy, you are eroding your client’s trust and your own confidence, one price reduction at a time. With the Marketplace Method:
You deliver a defined process that leads to a predictable experience
Control the sale
Build your exposure
Generate your next pipeline from every listing you run
How it works
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Set your starting price, upload your listing package, and your custom buyer-facing landing page goes live — fully branded to your agency.
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Buyer registration, document access, showing schedules, and offer collection all run through the Marketplace Method platform — full visibility, less manual work.
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At the offer deadline, review every offer in one place, advise your seller, and close knowing the price was proven by the market — not guessed at.
Why Agents choose the Marketplace Method
Win more listings by offering sellers an alternative to the traditional approach. The Marketplace Method sets you apart from your competitors.
Earn faster commissions with a proven process that reduces days on market and increases the closing rate.
Generate new leads through a sales strategy that boosts your chances of meeting more prospective homeowners.
Increase your earning potential by double-ending transactions or charging a premium for guaranteed results.
Business development opportunities become new possibilities when you have a differentiated value proposition.
Communicate effectively with sellers, agents, and buyers through a clearly defined communication plan.
Reduce relational strain with sellers by delivering quick, measurable outcomes.
Meet Jonathan Harris
Jonathan Harris is the founder of Agent Maker and the creator of the Lead Mastery framework. After two successful decades running his own real estate business and studying how top producers build referral-driven businesses, Jonathan developed the Lead Mastery system.
Today, his courses have helped agents transform their databases into powerful lead generation engines and turn simple conversations into lasting client relationships and thriving businesses.
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