Build a predictable pipeline of leads, referrals, and lifelong clients.
LEAD MASTERYCreate new leads with ease every month and scale your business.
Stop depending on random referrals or hoping the phone rings.
Successful agents don’t rely on luck; they do the work of creating a disciplined lead generation system. In Lead Mastery, you will learn exactly how to build a predictable pipeline, so you always know where your next deal is coming from.
The Secrets to Lead Generation…Unlocked
The Database Foundation
Learn how to build, organize, and activate your sphere of influence so your database becomes the most valuable asset in your real estate business.
The Top 50 Relationship Strategy
Identify and cultivate relationships with your most influential contacts so they consistently refer new business to your pipeline.
Communication System Framework
Implement a structured communication plan across phone, email, mail, events, and social media to stay top of mind with your network.
6-Step Lead Generation System
Follow a step-by-step framework to move people from connections to leads, consultations, clients, and closings.
Dream 100 Prospecting Strategy
Build mutually beneficial relationships with high-value professionals and businesses who can become powerful referral partners.
Target Marketing & Farming System
Learn how to dominate a neighborhood or niche by consistently delivering value and building long-term relationships.
Tracking & Measurement Tools
Use lead trackers, success trackers, and revenue calculators, so you always know which activities are producing the greatest results.
Never wonder again where your next deal is coming from.
When you implement the Lead Mastery framework, you turn your network into a predictable pipeline. You’ll learn how to:
Build a powerful database that produces referrals
Create a consistent flow of conversations and consultations
Stay top of mind with your network year-round
Turn relationships into real estate opportunities
Develop a business that grows through trust and influence
Lead Mastery
A lead generation system that produces consistent opportunities. When You Purchase Lead Mastery, You Receive:
1
All 19 in-depth video lessons with a lifetime access to all updates
2
Printed Lead Mastery Workbook mailed directly to you
3
Access to the Lead Mastery PowerPoint presentations
A Comprehensive System
Agent Business Model Framework
Database Building & Segmentation Strategy
Top 50 Relationship System
Dream 100 Business Development Framework
6-Step Lead Generation Process
Communication System (Phone, Mail, Social, Events)
Outreach Strategies
Target Marketing & Farming Framework
Client Experience & Referral Strategy
Event Planning & Client Appreciation Framework
Content & Marketing Ideas for Social and Email
Revenue Calculator and Goal Planning
Revenue Calculator
Goal Planning Tools
Balance Wheel
90-Day Business Assessment
Dream 100 Business Development Framework
Prospecting Scripts
Weekly Time-Blocking & Ideal Schedule
Lead Tracker, Client Tracker & Success Tracker
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Chapter 3 - Five Steps of Mastery
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Chapter 5 - Business Structure
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Chapter 14 - Top 50
Meet Jonathan Harris
Jonathan Harris is the founder of Agent Maker and the creator of the Lead Mastery framework. After two successful decades running his own real estate business and studying how top producers build referral-driven businesses, Jonathan developed the Lead Mastery system.
Today, his courses have helped agents transform their databases into powerful lead generation engines and turn simple conversations into lasting client relationships and thriving businesses.
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Lead Mastery Course
$497
The Lead Mastery Course trains you to create opportunity on demand — regardless of market conditions. Across 21 structured lessons, you’ll learn the psychology of influence, the language of trust, and the daily systems that turn conversations into clients consistently. This course breaks down prospecting without pressure, scripts that feel natural, objection handling that builds confidence, and a repeatable rhythm that keeps your pipeline full. Lead Mastery removes fear, replaces guesswork with clarity, and gives you a predictable framework for generating business — every week, every month, every year. Once purchased, you'll receive instant access to our on-demand Lead Mastery video training course.
Lead Mastery Book
$29.99
Lead Mastery gives agents the one skill that changes everything: the ability to create opportunity on demand. This book breaks down the psychology of influence, the science of trust, and the exact communication frameworks that turn conversations into clients consistently. Paired with the Lead Mastery course, you'll learn scripts, templates, daily rhythms, objection-handling systems, and a proven prospecting method that removes fear and hesitation. If you want confidence on the phone, a clear message, and a steady pipeline you control — Lead Mastery is the blueprint.
Agent Maker Planner
$49
The Agent Maker Planner is a daily operating system designed to turn intention into consistent, measurable action. Built for real estate professionals, it combines goal-setting, time blocking, lead and pipeline tracking, and follow-up systems with quarterly planning, weekly scorecards, key metrics, and reflection prompts—keeping you focused on what drives results.
30-Day Bootcamp
$47
Generate $90K in the next 90 days and build the systems that make that possible so you can make sales on repeat. The Agent Maker 30-Day Bootcamp is for real-estate agents who are ready to execute.
4 1-Hour Live Zoom Trainings with Jonathan Harris
Weekly Monday Check-Ins
Peer Group Accountability
Frameworks for Reflection + Planning
A Repeatable System
The Agent Maker Operating System
$1,247
The Agent Maker Operating System gives you full access to Lead, Buyer, and Seller Mastery in one cohesive system to build consistency, confidence, and control in your real estate business. If you’re ready to master the fundamentals, implement proven systems, and scale your business for dependable income and greater impact, without guesswork, this is the fastest path forward.
Stop Chasing Leads. Start Building a System That Attracts Them.
Imagine starting every week with a clear plan for generating business.
With Lead Mastery, you’ll know exactly who to call, how to nurture your relationships, and how to create opportunities through conversations, events, and strategic outreach.
SEE INSIDE lEad MASTERY
SEE INSIDE THE AGENT MAKER PLANNERMake Your Goals Tangible with the Free Revenue Calculator
Discover exactly what’s possible when you map out your numbers and plan with intention. Our free Revenue Calculator gives you a clear picture of potential earnings and actionable next steps to reach them.
FAQs
Don’t see your question here? Contact our team to learn more.
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Lead Mastery focuses on building a relationship-driven business by leveraging a combination of your database, sphere of influence, and referral network rather than relying solely on advertising or cold marketing.
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Not at all. New agents use Lead Mastery to quickly build a foundation, while experienced agents use it to organize and scale the relationships they already have. (All without spending ours on the golf course, “networking.”)
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No. The course teaches you how to build your database from scratch and how to systematically grow it over time.
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Yes. The Top 50 strategy and communication framework is specifically designed to increase referrals by strengthening relationships with your most influential contacts.
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Most agents can begin implementing the database structure, communication system, and prospecting frameworks immediately after starting the course.
