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The Planner That Turns Your Income Goal Into Today's To-Do List

Built from 3,000 closings. Four minutes every morning.
Real estate agents use it to stop guessing and start closing.

The Agent Maker Planner is a daily operating system for real estate agents. Quarterly goals, time blocks, lead tracking and a weekly scorecard, built from 3,000 closings and $1.5 billion in sales.
Four minutes every morning. 

The Agent Planner – Quarterly | Hardbound The Agent Planner – Quarterly | Hardbound The Agent Planner – Quarterly | Hardbound
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The Agent Planner – Quarterly | Hardbound
from $49.00

This is the new and improved second edition of The Agent Planner, built for agents who want a planner that feels as intentional as the business they’re building. It follows the same quarterly structure: each week holds your rocks, your action items, and a 6am to 8pm schedule, with client and lead tracking and success tracking tools woven throughout so planning and execution stay connected.

The cloth hardcover is made to travel with you, from listing appointments to showings to the desk at the end of the day. An elastic band keeps it closed, and two ribbon markers (cream and black) let you hold your place in both your week and your tracking pages. It’s undated, so you can start any quarter.

What’s inside

  • Undated monthly calendar views for 3 months

  • Weekly planning pages with space for rocks, action items, and a 6am to 8pm schedule

  • Client and lead tracking tools

  • Success tracking tools throughout

  • Self assessment tools

  • Monthly Activity Chart at the end of the quarter

  • Notes pages

  • Access to all Agent Maker digital content

Specs

  • Format: Undated 3-month quarterly planner, 2nd edition

  • Trim size: 6.25" x 9.125"

  • Page count: 280 pages

  • Cover: Hardcover, cloth over board

  • Extras: Elastic closure band and 2 ribbon markers (cream and black)

  • Interior: White paper

  • Binding: Saddle-stitch binding with square edges

CR# AMHCQ2027

How it works

Three layers. Set the quarter, score the week, work the day.

SET THE QUARTER

Your income goal converted into closings, appointments and conversations before day one, so the target is an activity number instead of a wish.

ONCE, 45 MINUTES

SCORE THE WEEK

Conversations, appointments set, appointments held, contracts written. Four numbers that tell you the truth every Friday, plus the reflection page that forces the correction.

EVERY FRIDAY, 10 MINUTES

WORK THE DAY

Time blocked around lead generation. Follow ups with dates on them. Priorities for the day that goes sideways, which is most of them.

EVERY MORNING, 4 MINUTES

280 pages you write in, not a book you read.

Quarterly plan

Goals, income math and the 90 day map.

Daily Page

Time blocks, leads, follow ups, priorities.

Weekly Scorecard

The four numbers, scored every Friday.

  • Time blocking built around lead generation

  • Lead and pipeline tracking pages

  • Follow up systems with dated triggers

  • Conversion metrics you can actually calculate

  • Priority frameworks for the day that goes sideways

  • Reflection prompts that force a weekly correction

  • Pairs with the Lead, Buyer and Seller Mastery frameworks

  • Hardcover, built to survive a car console

Designed by Jonathan Harris

After years of refining pricing strategy, marketplace positioning, and negotiation systems in competitive markets,  Jonathan Harris, an award-winning real estate professional, built Seller Mastery as part of the Agent Maker system to give agents the exact framework he uses to win.

He understands agents need more hype. They need a clear process, a scalable plan, and the guidance of someone who has successfully navigated a changing market for over two decades. 

Seller Mastery is Jonathan’s step-by-step listing system, designed to help agents price with confidence, build demand intentionally, and sell fast in any market.

  • I went from being a part-time agent to full-time using the Agent Maker systems! If you are looking to take your career to the next level and for a practical step-by-step plan, then Agent Maker is for you.

    — Andy Schultz

  • Agent Maker was a foundational experience in my real estate career, equipping me with the skills to open my own boutique brokerage. The structure and training criteria provided helped me not only understand what makes a strong brokerage grow at a rapid pace, but also empowered me, as a leader, to develop my agents.

    — Stephen D.